Pfizer & Co., Inc.

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  • Founded Date September 3, 1995
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Company Description

New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to release a new ‘discrete’ type of the drug that will change the iconic – and instantly recognisable – little blue pill.

The unique diamond-shaped tablets might soon be changed by a pink, rectangular ‘wafer’ that dissolves on the tongue, suggesting it does not require to be taken with water.

About half of guys over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first pertained to the market in the 1990s after being developed by the American pharmaceutical business Pfizer.

It was first developed in the 1980s as a cardiovascular disease medication, but trial individuals noticed it had an unusual negative effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has applied for a hallmark in the UK for the brand-new type of the drug, Viagra ODF.

Viatris has actually already released the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which might be preferable for lots of consumers.

The distinctive tablets – which can trigger humiliation for some clients – has been transformed and a new dissolvable type may be readily available to Brits in the next five years. Stock image

‘Tablets are not constantly tolerable to clients and also sometimes the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health expert, told The Telegraph.

She added: ‘Some males may still be discovering the idea of having Viagr embarrassing, however I would hope that men’s health and discussions about sexual health have carried on considering that Viagra was first formulated.’

Ms Govind believes this new style is a ‘favorable advance’.

The brand-new dissolvable medication is thought to likely concerned the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the paper that the hallmark application is a ‘great indication’ it will be available within the next five years.

She described trade mark registrations can be cancelled if they are not used for a continuous duration of 5 years or more after registration. As an outcome, it appears Viatris plans to release the product within the next few years.

However, giving a hallmark would not guarantee the ODF could be offered and it would have to be approved by the Medicines & Healthcare items Regulatory Agency initially.

It’s anticipated to cost the like the tablet variation and to be available in the very same doses.

An overall of 4.57 million prescriptions for sildenafil, more typically known by the brand Viagra, and other kinds of impotency drugs sold under the brand name names Cialis and Levitra, were dispensed by the health service in 2023

This follows dodgy Viagra was discovered to be Britain’s most significant counterfeit drug after more than ₤ 6.2 million of fake blue tablet were seized by UK regulators in 2023.

More materials of the erectile dysfunction drug were found than knock-off versions of pain relievers like morphine.

Health authorities said online merchants flouting policies were behind the with most being imported from nations like India without a proper licence.

Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), reveal 2.6 million doses of sildenafil, the generic name for the medication best understood as Viagra, were taken in 2015.

Another half-million doses of tadalafil, another erectile dysfunction drug sold under the brand name Cialis worth ₤ 1.2 million were also taken.

While all medications carry potential negative effects drugs from unreliable sources might either not work or carry extra ingredients or contaminants like heavy metals or other drugs that might be unsafe.